Role Overview:
- The Digital Marketing Intern will assist in executing digital campaigns, content initiatives, paid advertising, and analytics reporting. This is a hands-on, execution-focused role offering exposure to performance marketing, content strategy, and growth operations.
Key Responsibilities:
1. Social Media Management:
- Assist in planning and scheduling posts across Instagram, Facebook, LinkedIn, YouTube, etc.
- Coordinate creatives, captions, and hashtags
- Monitor engagement and respond to comments/messages
- Track follower growth and engagement metrics
2. Paid Advertising Support:
- Assist in setting up Meta Ads and Google Ads campaigns
- Monitor key metrics such as CTR, CPC, CPA, and ROAS
- Support audience targeting and retargeting setup
- Prepare weekly performance reports
3. Content Creation & Coordination:
- Draft captions, blogs, and email content
- Assist in basic graphic design using Canva/Adobe
- Coordinate with designers and video editors
- Maintain the content calendar
4. SEO & Website Optimization:
- Conduct keyword research
- Optimize website content for on-page SEO
- Support backlink outreach initiatives
- Monitor Google Analytics and Search Console insights
5. Analytics & Reporting:
- Prepare daily/weekly performance dashboards
- Analyze campaign data and highlight insights
- Support A/B testing documentation
Requirements:
Educational Background:
- Pursuing or recently completed a degree in Marketing, Business, Mass Communication, or a related field
Technical Skills:
- Basic understanding of Meta Ads and Google Ads
- Familiarity with Canva or similar design tools
- Knowledge of SEO fundamentals
- Basic understanding of Google Analytics
Soft Skills:
- Strong written and verbal communication skills
- Analytical mindset
- Attention to detail
- Ability to meet deadlines
- Willingness to learn and adapt quickly
Preferred Qualifications (Optional):
- Prior internship experience in digital marketing
- Experience running small paid campaigns
- Basic video editing skills
- Knowledge of marketing automation tools
Internship Details:
- Duration: 3–6 months
- Mode: On-site
- Stipend: As per company policy
- Opportunity for full-time conversion based on performance
